Digital marketing is the way businesses promote their products or services using the internet and digital platforms instead of traditional media like newspapers or TV.

In simple words:
It is marketing done online to reach, attract, and convert customers.

Digital marketing includes:

• Social Media Marketing (Instagram, Facebook, LinkedIn)

• Search Engine Marketing (Google Ads, SEO)

• Email Marketing

• Website & Landing Pages

• Content Marketing (blogs, videos, posts)

• Online Advertising

Why digital marketing is important

• People spend most of their time on phones & the internet

• Businesses can reach the right audience

• Results can be measured (clicks, leads, sales)

• It is cost-effective and scalable

Example

If a clothing brand runs Instagram ads, appears on Google search, and sends emails to customers — all of this is digital marketing.